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Summit Credit Union Signs NIL Deals With UW Student-athletes

March 27, 2023 As published in the Milwaukee Business Journal on March 24, 2023.Summit Credit Union is the latest Wisconsin financial institution to sign name, image and likeness (NIL) deals with Wisconsin student-athletes.Madison-based Summit Credit Union signed NILs with University of Wisconsin-Madison student-athletes for its new financial wellness ambassador program. The program seeks to increase student-athletes' financial wellness education through social media.The three student ambassadors are Wisconsin Athletics rowing team junior Sarah Chan, track and field junior Kiley Robbins and women's basketball redshirt freshman Maty Wilke.“Our goal is to help college students, especially women, become confident through financial wellness early in their lives,” Summit CEO and president Kim Sponem said in a press release. “We can accelerate the closing of the gender pay gap with these elite athletes reaching out to their generation stressed by the challenges of personal finance.”Summit Credit Union was established in 1935 and holds $6.2 billion in assets. It has over 50 locations in south-central and southeastern Wisconsin, including 15 locations in the Milwaukee area.The financial wellness ambassador program will begin with the student-athletes meeting with Summit Credit Union financial coaches this summer. The student-athletes will then post on Instagram about their own experience understanding financial wellness.The Summit Credit Union financial wellness program is part of its Equity in Money campaign, which works to reduce systemic barriers for women in wealth."The NIL era has empowered our student-athletes to capitalize on their personalities and their platform as Badgers in a financially beneficial way," Wisconsin Athletics director of NIL strategy Brian Mason said in the release. "With that, they have a fantastic opportunity to develop money management strategies and skills that can serve them for a lifetime."Summit Credit Union is not the first Wisconsin financial institution to sign NIL agreements with University of Wisconsin student-athletes. In December 2021, former UW-Milwaukee men's basketball head coach Patrick Baldwin and his son, player Patrick Baldwin Jr., landed endorsement deals with UW Credit Union.The National Collegiate Athletic Association (NCAA) changed its policies on NIL rights in July 2021.In August 2022, Glendale-based Sprecher Brewing Co. inked an NIL agreement with 10 members of the UW-Madison football program, specifically the five starters and five reserves on the Badgers offensive line. You might also be interested in As published by in April 2025. Madison, Wis – As we launch into our 2025 Community Campaign, we’re excited to announce Kim Sponem as this year’s Campaign... Madison, Wis – Summit Credit Union, a member-owned financial cooperative and the #1 SBA Lender among Credit Unions in Wisconsin*, is proud to announce... As published by on October 28, 2024. COTTAGE GROVE, Wis. (WMTV) - At Summit Credit Union in Cottage Grove, the “Equity in Money” initiative works to increase... As published by CU Insight on November 4, 2024. The Wisconsin Credit Union Foundation’s Board of Directors has announced ten inaugural inductees to Legends... Kim Sponem is the President and CEO of Summit Credit Union. She brings more than 30 years of experience in the financial sector and is a strong advocate... We are thrilled to announce that Summit Credit Union gives more back to its members in total value than any other credit union in our asset group in the... As published in the September/October 2024 issue of BRAVA Magazine. As Summit Credit Union just marked the 15-year anniversary of its groundbreaking financial... MADISON, Wis. - The Dane County Sheriff’s Office announced on Friday that it will be offering a financial literacy program in the Dane County Jail. The... BRAVA asked Summit Credit Union’s financial experts what strategies they recommend to create more financial security, not just for today’s needs but also...
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* The Wisconsin's #1 Mortgage Lender designation is based on the number of loans in 2023, gathered from the Home Mortgage Disclosure Act data compiled annually by the Consumer Financial Protection Bureau. The results of the data were obtained through the LEI: 254900NTAC4H10MGSU23 ** SBA Lender of the Year Award for Credit Unions as awarded by the Small Business Administration of Wisconsin in 2024. Copyright 2025 © Summit Credit Union. All rights reserved. If you are using a screen reader and are having problems using this website, please call 608-243-5000 for assistance. Insured by NCUA