Creating Global Good

One Credit Card at a Time

In the cooperative spirit, Summit Credit Union, in Madison Wisconsin, is here to help interested credit unions launch their own Global Good Card® program.

Count on us for materials, support, best practices and more.

Marketing Materials

Enjoy this full range of templated marketing materials - just plug in your logo and credit union details and you’ll be ready to go! Or feel free to create your own.

Best Practices

While implementing the Global Good Card program, Summit Credit Union learned it’s critical to do the following:

Review your plans with legal counsel. Some states have laws governing “Commercial co-ventures,” which could include charitable activities that also include compensation.
Work with your credit card processor to set up the Global Good Card as a separate BIN - this makes it easy to track and manage card activity and donations. Summit uses this information to facilitate monthly payments to WOCCU.
Build off an existing card program. This makes it easier to administer the program and easier for members to choose it. Summit offers the same level benefits as our VISA Platinum card (one point for each dollar spent or 1% cash back).
Offer the program at no cost to members.
Give members the option to make an additional automatic annual donation on their own. We recommend a fairly low dollar amount (our program uses $10) to drive higher adoption.
Work closely with your training and sales team to ensure they have the tools they need to explain the program to employees.
Create sales tools for staff to explain your credit card options to members and help them choose the one that’s best for them.
Ensure that all employees know what WOCCU is and the role they play around the world, but lead with the benefit: helping provide affordable financial education and access to the people who need it most.
Feature the card any time you have an event. Two logical types of events: any time you’d already be sharing credit card options and any time you want to communicate the role your credit union plays in supporting the larger community.
Share with your select employer groups - this captive audience tends to be quite receptive to messages from their credit union.
Support with an omni-channel marketing strategy, just as you’d promote any other credit union offering.
Work closely with your training and sales team to help explain the benefits to employees and how to help members select the card that’s best for them.