Creating Global Good
WANT TO BE PART OF SOMETHING BIG? HERE'S YOUR CHANCE.
SUMMIT CREDIT UNION’S GLOBAL GOOD CARD®
3,150 GLOBAL GOOD CARDS OPENED
$191,500 RAISED
Making a World of Difference
Here are Just a Few Examples of Recent WOCCU Programs
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Opening a business development center in the Philippines to help women start and grow businesses. -
Helping teens in Kenya gain the skills they need to become farmers and provide income for their families. -
Fostering efforts to create safe and affordable housing in Haiti. -
Creating a mobile app that lets credit unions in Mexico provide financial services in rural areas. -
Supporting the Global Women’s Leadership Network, through which over $1 million has been raised to advance women’s professional development.
Visit woccu.org
The Global Good Card - What It Is And How It Works
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$10 for each Global Good Card opened -
15% of all interchange fees on purchases made with the card
three credit cards offered by Summit
“The Global Good Card was developed by Summit as another way for our members to help people throughout the world become financially self-sustaining.”
People Helping People
"This is a great card and just one more example of how credit unions embed doing good into their operations! Thanks for all you do Summit Credit Union."
Think of what we could accomplish if we all embrace global good
Help Your Members be a Part of the World Council Movement for Global Good
Marketing Materials
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Credit card program card art -
Social media posts -
In-branch graphics -
Take-ones -
Branch sales tools -
Press release
Best Practices
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Review your plans with legal counsel. Some states have laws governing “Commercial co-ventures,” which could include charitable activities that also include compensation. -
Work with your credit card processor to set up the Global Good Card as a separate BIN - this makes it easy to track and manage card activity and donations. Summit uses this information to facilitate monthly payments to WOCCU. -
Build off an existing card program. This makes it easier to administer the program and easier for members to choose it. Summit offers the same level benefits as our VISA Platinum Rewards card (one point for each dollar spent or 1% cash back). -
Offer the program at no cost to members. -
Give members the option to make an additional automatic annual donation on their own. We recommend a fairly low dollar amount (our program uses $10) to drive higher adoption. -
Work closely with your training and sales team to ensure they have the tools they need to explain the program to employees. -
Create sales tools for staff to explain your credit card options to members and help them choose the one that’s best for them. -
Ensure that all employees know what WOCCU is and the role they play around the world, but lead with the benefit: helping provide affordable financial education and access to the people who need it most. -
Feature the card any time you have an event. Two logical types of events: any time you’d already be sharing credit card options and any time you want to communicate the role your credit union plays in supporting the larger community. -
Share with your select employer groups - this captive audience tends to be quite receptive to messages from their credit union. -
Support with an omni-channel marketing strategy, just as you’d promote any other credit union offering. -
Work closely with your training and sales team to help explain the benefits to employees and how to help members select the card that’s best for them.
Expert Assistance
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Diane Czerwonka, VP - Ops Support: diane.czerwonka@summitcreditunion.com -
Jamie Bay, AVP - Marketing: jamie.bay@summitcreditunion.com
Together, we can make a world of good.
Ready to Get Started?
How is the global good card connected to Summit Credit Union?
Summit launched the Global Good Card in 2016 as a way to support the World Council of Credit Union’s (WOCCU) efforts and as a way for our members to help people throughout the world become financially self-sustaining. We made our marketing materials and best practices available for the credit union industry to help more credit unions do the same. But that’s it. You can design your own credit union’s program however you’d like. If you want to use our materials, help and support, we’re here for you. If not, that’s fine too!
Does the program need to be called global good?
No. Feel free to use the name “Global Good” for the card program if you’d like. Or develop a different name. Your choice.
Global Good Card - Credit Union Program
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DOES MY CREDIT UNION NEED TO GIVE BACK 20% OF THE INTERCHANGE TO WOCCU? DO WE NEED TO GIVE CARDHOLDERS THE OPTION OF DONATING THEIR POINTS? CAN I CHARGE AN ANNUAL FEE?
We provided an outline of our program as an example only. You choose how you would like your program to work.
Can the global good card be issued to businesses?
It’s up to you. Summit currently doesn’t offer the Global Good Card to business cardholders, but you can if you’d like.
Can the global good card be a debit card?
Summit currently offers it as a credit card, but you can offer it as a debit card.
Is Summit involved in the implementation?
No. This is your program to set up and implement. We provided our program and marketing materials as an example. We will certainly assist you in implementation and offer guidance if you would like.
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